NEOCANDO - Case Study

(Web development, branding)

NEOCANDO stands for NorthEast Ohio Community And Neighborhood Data for Organizing. It's a suite of data tools for the Poverty Center, a research institute housed at Case Western Reserve University in Cleveland.

The goals of the project were to create a logo for NEOCANDO, redesign the homepage (neocando.case.edu), and create an infographic that explains the data system and work. I also created icons for each of the data portals: neighborhood data warehouse, property data, neighborhood strategy technology, and mapping. These were all variations on a single theme - an isometric view of a stylized city block.

It was important to create a logo and graphics that would be consistent with Case Western's existing branding and style. In keeping with their signature blue I chose cerulean (#00aeef) and spray (#82d3f1) as the main colors, and white for use on dark backgrounds. The full style guide can be viewed at https://dev.robertmatteson.com/neocando-style-guide/. We explored a few different directions for the logo. I accidentally recreated the Windows 95 logo, and there were some that were based on the geography of the Poverty Center, but ultimately, the preference was for imagery that had a network of nodes. A few iterations later, and we had a winner.

I implemented the website in Wordpress with a modified theme. It was also important that the staff be able to make changes to the website quickly and easily, so a CMS was required, and the ubiquity of WP made it the best choice. I also chose a drag-and-drop visual editor that would allow NEOCANDO staff to create more advanced layouts for pages without any knowledge of HTML or CSS.

NEOCANDO - Case Study
NEOCANDO - Case Study
NEOCANDO - Case Study
NEOCANDO - Case Study
NEOCANDO - Case Study